Competitive Advantages from Digital Business Strategy—Analysis of Walmart in Chinese Market
نویسندگان
چکیده
منابع مشابه
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15 صفحه اولCompetitive Advantages of Electronic Marketplaces
We question the strategic potential of EMPs to bring a competitive advantage to their users: their nature and the main differentiating factors that progressively appear over time. Based on three case studies in the retail, automotive and MRO (Maintenance, Repair and Order) industries, conducted from 2002-2007, we more thoroughly describe where buyers and suppliers perceive strategic advantages ...
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ژورنال
عنوان ژورنال: Business and Globalization
سال: 2016
ISSN: 2331-0189,2331-0219
DOI: 10.12677/bglo.2016.43009